Delivery apps popular in South Korea such as Baedal Minjok, Yogiyo, and Coupang Eats generate numerous consumer reviews daily.
These reviews are important data sources that reflect consumer preferences, complaints, and expectations.
In this blog post, I would like to explain how to crawl these delivery app reviews, the reasons for doing so, and how to utilize the crawled data.
Importance of Crawling Delivery App Reviews
Understanding Market Trends
Consumer reviews reflect the latest trends in the market. For example, you can identify reactions to new menu items or changes in preferences for specific dishes.
Product Improvement
By addressing commonly mentioned issues in reviews, you can improve services or menus.
Customer Satisfaction Measurement
Analyzing reviews allows for an objective evaluation of customer satisfaction.
Competitor Analysis
You can find popular menu items of competitors and gauge consumer reactions.
How to Use Delivery App Review Crawling
Step 1: Select Crawling Bot
Go to the crawling bot menu on the left side of the dashboard.
Click on the card you want to collect to go to the bot's detailed page.
Step 2: Settings
Press the settings button at the top to load the settings screen.
Step 3: Enter URL
You need to enter the URL for the store, which can be obtained through the share button on each app.
- Baedal Minjok: Click the share button on the store page.
- Coupang Eats: Copy the URL from the store details page.
- Yogiyo: Utilize the share function on the store information.
Step 4: Data Collection
Paste the copied URL and click the save button.
After clicking the start data collection button, you can check the collected results shortly.
Step 5: Check Results
Click the View button to go to the detailed collection page.
You can check the data by downloading it as needed.
Utilization Methods
The collected review data can be utilized in the following ways:
- Sentiment Analysis: Determine the ratio of positive/negative reviews.
- Keyword Analysis: Extract frequently mentioned words or phrases.
- Trend Monitoring: Track changes in reviews over time.
- Competitor Benchmarking: Identify strengths/weaknesses compared to other companies.
Conclusion
Crawling delivery app reviews can be very useful for understanding market trends, improving products, and enhancing customer satisfaction.
Gaining insights through crawling and incorporating them can significantly contribute to the growth of your business.
