Elon Musk's acquisition of X (formerly Twitter) has introduced a new advertising revenue system.
To realize advertising revenue on X, specific eligibility requirements must be met.
In this post, we would like to introduce strategies to increase the traffic of tweets, or impressions.
1. X (Twitter) Advertising Revenue Eligibility Criteria
To achieve X's advertising revenue criteria, you must meet the following three conditions:
- Premium (Twitter Blue badge) or subscription to certified organization services
- Achieve over 5 million impressions (the number of times exposed in the timeline or search results) in the last 3 months
- Have over 500 followers
Among these, achieving over 5 million impressions, the second item, is the most challenging task.
An account that meets this condition will naturally have over 500 followers.
How can regular users achieve the revenue requirements?
2. Strategies to Increase Impressions
Posts with high exposure, meaning they are searched for by many people, typically contain information that people need or find interesting. However, constantly identifying trends and finding information people want requires a significant investment of time and effort to manage personally.
We will strategically approach this to gradually increase exposure.
2.1. Selecting a Topic
As mentioned earlier, if the sole purpose is to increase exposure, it is advantageous to select topics that people prefer.
However, achieving 5 million exposures is just a means to meet the revenue eligibility criteria, and increasing revenue requires separate considerations.
After meeting the revenue eligibility criteria, it is more important to communicate continuously with other users to increase revenue.
Therefore, it is recommended to select topics that the author, 'me,' is most interested in and fill the account feed with them.
This is advantageous for communication as it is a familiar topic and can spread through related algorithms.
2.2. Collecting Topic-Related Information
Collect the latest data from websites where you can obtain topic-related information such as news articles, communities, and social media.
If you are a developer, you would typically collect data through web scraping. Doing this manually is very labor-intensive.
Develop a crawler yourself, use web scraping SaaS, plugins, etc., to collect data through APIs and receive it daily via email for a more convenient system.
Of course, there are various solutions both domestically and internationally that provide 'news clipping.'
2.3. Summarizing Data
One of the key abilities of large language models like ChatGPT is summarizing information.
If you have collected news, summarize the content briefly through an AI model so that people can easily read it.
The presence of a summary is essential to counter the volatile nature of SNS feeds, where key information should be conveyed within an average of around 1 second when other users view your posts.
2.4. Posting
Post the summarized information on X.
You can directly copy and paste it, but it is also a good idea to incorporate personal branding by going through the editing process to add the author's unique tone, emojis, catchphrases, etc.
2.5. Retweeting in Communities
Communities are formed on X by individuals with common interests.
By providing summarized information to the community, you can significantly increase exposure.
This can be seen as the most crucial task.
2.6. Automating Scheduling
Ensure that this process is carried out periodically at set times.
By actively utilizing generative AI trained for this purpose and automating over half of the processes by finely dividing the logic, you can establish a solid pipeline for growth.
3. Conclusion
People use 'X' to quickly and easily obtain the latest information.
Being active as an information-sharing account on this platform is both an advantage and a disadvantage of the volatile 'X.' Therefore, it is necessary to set up to easily retrieve only condensed information to meet this mission.
Instead of focusing solely on monetization from the beginning, it is necessary to put more effort into becoming a 'useful account.'
In the next post, we will delve into various examples of the process from topic selection to web crawling and summarization in detail.
Also, read this post:
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