Measurement of Hashtag Events?
#We will give gifts through a draw if you post with a hashtag!
This is a common event format on Instagram. It has a low participation barrier and can naturally induce virality, so many brands are utilizing it.
However, after the event ends, questions like these remain:
How many people actually participated?
What types of users participated?
How much did the event contribute to brand exposure?
Since Instagram itself does not provide a list of posts for each hashtag, many managers manually scroll through and estimate the numbers.
Obtaining Event Data through Hashtag Crawling
By using Hashscraper's Instagram crawling bot, you can automatically crawl posts containing specific hashtags and collect them all.
Example of Crawled Data
{
"검색 키워드": "브랜드이벤트",
"게시물 페이지 URL": "https://www.instagram.com/p/XXXXXXXXX",
"작성자 ID": "user_****",
"작성자 프로필 URL": "https://www.instagram.com/user_****",
"본문": "나는야 이벤트의 노예 #테마파크 #브랜드이벤트",
"해시태그": "#테마파크, #브랜드이벤트",
"작성일자": "2024-05-31 12:19:20",
"좋아요 수": "80",
"댓글 수": "2",
"이미지 URL": "(수집됨)",
"위치": "OO테마파크"
}
Post URL, author information, content, hashtags, posting date and time, likes/comments count, images, and location tags are all crawled at once.
Use Case: Theme Park x Snack Brand Collaboration Event
A large domestic theme park held a collaboration event with a global snack brand. Participants could take a photo at the venue, upload it with designated hashtags, and enter a prize draw.
Crawling Settings
Target Hashtag: #BrandCharacterName
Crawling Frequency: Once a day
Collection Period: Event start date ~ 3 days after the end
Quantifiable Items from Crawled Data
| 분석 항목 | 활용 방법 |
|-----------|-----------|
| 총 참여 게시물 수 | 이벤트 도달 규모 파악 |
| 순 참여자 수 | 작성자 ID 기준 중복 제거로 실제 참여 인원 산출 |
| 일별·시간대별 참여 추이 | 작성일자 기준 집계로 피크 타임 확인 |
| 참여자 팔로워 규모 분포 | 프로필 정보 연계 크롤링 시 인플루언서 참여 비율 분석 |
| 게시물당 평균 좋아요/댓글 | 참여 게시물의 2차 확산력 추정 |
| 위치 태그 분포 | 오프라인 이벤트 시 실제 방문 여부 교차 검증 |
By processing the crawled data in Excel or a BI tool, you can quantitatively analyze participation scale, participant characteristics, spread effects, etc.
Other Uses Besides Event Operation
Instagram crawling can also be used for monitoring competitor events in the same way. By crawling participation scale and reactions to competitors' hashtag events, you can use them as benchmark data.
Additionally, analyzing event participant account information can help identify characteristics of the target audience interested in our brand.
Data Integration Methods
The collected data is provided in raw data format, and you can choose the integration method according to your needs.
Excel Download
Email Sending
API Integration — Real-time integration into internal dashboards
DB Integration — Direct loading into internal analysis systems
Summary
The real success of an Instagram hashtag event should be confirmed not by "feelings" but by "data." Hashscraper reliably crawls the data that serves as the raw material for analysis.
Utilize the crawled data to quantify event success and incorporate it into planning your next campaign.
Get Started Now
By using Hashscraper's Instagram Post Collection Bot, you can automatically crawl posts from search results for desired hashtags.
If you need crawling for other SNS channels, please contact us.
