0. What is Search Engine Optimization (SEO)?
Search Engine Optimization, also known as SEO, is short for "Search Engine Optimization." This refers to the process of optimizing a website or web page to be better indexed by search engines. It has become one of the most fundamental concepts in website operation, such as online shopping malls and blogs.
By performing SEO well, you can attract more visitors to your website without advertisements and continuously retain them. Websites with good SEO are displayed on the first page of search results, attracting more visitors and repeat visits compared to competitor sites or other similar content.
1. Tips for Google SEO
So, what are some ways to optimize your website for the world-renowned search engine, Google?
High-quality content: You should continuously upload content that is rich in trustworthy and useful information. By consistently creating content that attracts the interest of your target customers and helps them, you can increase repeat visits.
Meta tag optimization: Optimize the meta tags (title tags, meta descriptions) of each page to summarize the content of that page and ensure it is displayed well in search results. Just as we check book covers, titles, authors, summaries, and recommendations in bookstores, Google search engine robots review this metadata to understand the information on the web page. Naturally, setting up meta tags well increases the chances of being selected by search engine robots.
URL optimization: Search engines like Google also consider URLs as important information. It is recommended to use meaningful URLs related to the webpage and include relevant keywords in the URL.
Internal link structure: Link related pages within your website to keep users on your website longer. This also helps search engines understand the structure of the pages.
In addition, there are various other Google SEO methods such as mobile optimization, site speed improvement, backlink building, sitemap submission, and utilizing social media.
2. Checking Your Website's Google Search Ranking through Crawling
Once you have done some SEO, it's time to check the ranking of your web pages.
Are you curious about where your website or blog content ranks in Google search results for the keywords you are targeting? You may also want to find out on which page and position your competitors' homepages are appearing in Google search results.
But how would you check the ranking of your web pages?
Basically, you would need to open the Google search bar, search for keywords related to your site, and go through the pages to find the URLs of your website.
However, what if you have 10 websites to check and 100 keywords to search for?
You would have to go through N number of pages for each of the 10 websites x 100 search keywords, manually find the website rankings, and enter them one by one into Excel.
And if you have to do this every week?
Due to the extremely repetitive nature of the task, manually performing it can be time-consuming and highly prone to errors.
You can automate this simple repetitive task using web crawling. By using HashScraper, you can instantly collect Google search result rankings without coding!
3. Automating Google Search Result Ranking Collection with HashScraper Dashboard
You can use HashScraper's Google search result ranking collection bot to find out the ranking of your website in Google search results.
Let's take an example for easy explanation.
Let's say I am the marketing manager for a mattress brand called Zinus!
Assuming that keywords related to Zinus are "mattress," "memory foam mattress," "mattress recommendation," and "cost-effective mattress."
(The reason for choosing Zinus is because it is a brand I like;)
When searching for these keywords on Google, on which page will Zinus' homepage appear?
To find out, enter the domain address of the homepage zinus.co.kr in the website name field and enter "mattress" in the search keyword field to start collecting data.
Upon checking the collected results, it is confirmed that the rank is 2nd. When searching for "mattress" on Google, it is ranked second on the first page.
Next, let's check the rankings for other keywords one by one.
For the keyword "memory foam mattress," the rank is 1st (appearing first on the first page), for "mattress recommendation," it is 77th (appearing on the 7th position on the 8th page), and for the keyword "cost-effective mattress," it is 94th (appearing on the 4th position on the 10th page).
4. Checking the Google Search Result Ranking of Competitor Brands
Furthermore, let's find out "how are the Google search result rankings of competitor brands?"
Let's check the mattress-related keyword search result rankings for IKEA. To compare with the results for Zinus, enter the website name as ikea.com and the same keywords "mattress," "memory foam mattress," "mattress recommendation," and "cost-effective mattress" in the Google search result ranking bot to collect data.
For IKEA, the search results on Google show that it is ranked 1st for the keyword "mattress," 2nd for "memory foam mattress," 102nd for "mattress recommendation," and 103rd for "cost-effective mattress."
5. Periodically Checking Search Result Rankings for Specific Keywords
Furthermore, the HashScraper dashboard supports setting up periodic checks.
By setting the collection cycle (every hour, every day), you can automatically collect search results for specific keywords according to the set cycle.
Moreover, it provides the ranking results in a visualized graph!
You can automatically collect your website's ranking every hour and check how the search result ranking changes for your website based on marketing events, advertisements, or promotions.
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