0. Overview
Instagram is widely recognized as one of the core platforms for brand marketing in the modern digital era. Well-known brands actively execute marketing through Instagram, measure market responses, and incorporate them into their business strategies.
Today's post is specially prepared for the person who is scheduled to stay up late to directly calculate the performance of Instagram marketing. It can be easily resolved without the need to develop by writing code, so I hope it will be helpful for your work by referring to the post below.
1. What are the main purposes of using Instagram data crawling technology?
The cases of Instagram data collection requested by Hashscraper were mainly carried out for the following purposes:
- Customer response data within own and multiple competitors' feeds (comments, likes, emotional score analysis results)
- When promoting on Instagram, data of posts written by customers (body, hashtags, comments, emotional score analysis results)
- VOC data of own brand on Instagram channel
Perhaps many of you reading this post are copying and pasting data manually each time due to the above purposes. Now, there is no need to work so hard. Hashscraper has made a crawling bot available for anyone to use.
2. How to directly collect data using Instagram crawling bot
Step-1. Log in
Proceed with logging in to the Hashscraper official website (www.hashscraper.com).
If you don't have an account, you can easily sign up with a Kakao or Google account. Currently, they are giving away 50,000 credits that can be used for data collection upon initial sign-up.
Step-2. Setting up the crawling bot
Click on the Instagram crawling bot, then click on the parameter value or the 'Settings' button.
Next, set the collection parameters.
In this post, we will collect data on the 'Nike' company's 'Infinity Run 4' sneakers released in August 2023. The target collection quantity is set to 100.
Step-3. Data collection
During data collection, you can check the progress directly in the table below.
Clicking on the 'view' button allows you to enter the dataset and check the collection status in detail.
Step-4. Downloading the data
After checking the dataset in the view, you can easily download it by clicking the 'Download' button.
The downloaded results can be used according to your needs.
Although we showed an example through product name collection, when you use it yourself in the future, you can easily gather related posts by entering promotion hashtag keywords for your own brand events, new product name keywords, etc.
3. Conclusion
"I stayed up for several nights just to finish something so easy..."
This was a comment made by marketers who first used Hashscraper.
Hashscraper considers reducing the time spent on data collection to allow many users to focus on more important tasks as the highest value.
Since they also support APIs, some users are integrating them into their own systems to utilize them for real-time monitoring or specific aggregate metrics.
They are currently offering 50,000 credits for free, so feel free to come in and try it out anytime!
Also, read this article together:
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