Web crawling (scrapping) is a way to obtain data from websites.
For example, if you want to find restaurants in San Francisco, you can go to sites like Yelp, search for information, and then copy and paste the list of Frisco restaurants.
Of course, it may be easier to write a script to pull the necessary content, but web scrapping can be done manually or through coding. There are various reasons why people use web crawling (scrapping), and it is often used for marketing purposes.
The following is a partial translation of an article titled "How Marketers Utilize Web Scraping to Their Advantage" published on https://www.bbntimes.com.
Now let's explore how marketers can leverage web crawling (scrapping) to help with their work.
1. Conduct Market Research Anonymously
Before exploring ways to utilize web scrapping, let's first look at how you can perform tasks anonymously. If you do not want the target site's server to track data collection and maintain personal information, you can use stable free proxy sites for web scrapping. By using a proxy, you can route requests through different IP addresses to hide online activities (scrapping). Therefore, it becomes difficult to track when the target website tries to track users, as the IP address used for scrapping cannot be identified.
2. Scrapping Blog Content
Marketers are well aware that good content can drive traffic to a website and increase conversion rates.
By placing high-quality useful content on a website, you can ensure that your webpage is prominently displayed on the first page of search engines like Google.
By utilizing web scrapping, you can find out what topics competitors have distributed content on in the past to determine what kind of content to create for your site. You can obtain data such as blog titles, meta tags, URLs, etc. This way, you can build your database of topics and keywords to use in your content.
3. Creating Email Lists for Marketing
As an effective marketing channel, email is a great way to increase conversion rates. If you can secure a high-quality email list, you can achieve excellent results. Using web scrapping can save time compared to manually copying and pasting. By using various web scrapers, you can find quality email addresses on specific websites you want to scrap.
4. Web Scrapping for Product Analysis
You can use web scrapping to find information about specific industries or markets. For example, if you are marketing a mobile phone selling store, you can access data from sites like Amazon to obtain product details, prices, ratings, reviews, shipping details, etc. Each piece of information is crucial for marketing your own products. By using the data, you can gain insights on how to effectively advertise and position your products against giant companies like Amazon.
5. Scrapping Social Media (SNS) Posts
One of the best ways for marketers to secure valuable data is by scrapping social media platforms like Twitter. By analyzing who is tweeting about influencers in the industry, what the most successful tweets are, and the content of those tweets, you can gain valuable insights for marketing purposes. Additionally, by analyzing posts with many likes and comments in the community, you can determine which topics are popular.
Also, read this article:
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