How do you find influencers that fit our brand?
"I want to do influencer marketing, but it takes too long to find the right influencers."
Influencer marketing has become essential. However, it is not easy to find the right person for our brand among numerous influencers and analyze the results after collaboration.
Here are some challenges:
- It takes a lot of time to search for influencers on Instagram and YouTube one by one.
- It is difficult to distinguish influencers with a high number of followers but low actual engagement.
- It is difficult to systematically collect post performance metrics (likes, comments, views) after collaboration.
- It becomes more complex to find overseas influencers.
Manually searching one by one and organizing data has its limitations.
Automatically Collect Influencer Data through SNS Crawling
By using Hashscraper, you can automatically collect influencer data from social media platforms like Instagram, YouTube, and TikTok.
Step 1: Discover Influencers through Keyword Search
Extract influencer information from posts searched by specific keywords or hashtags.
Actual Crawling Data Example - Keyword Search Results
{
"Channel": "Instagram",
"Search Keyword": "#뷰티인플루언서",
"Post URL": "https://instagram.com/p/XXXXXXX",
"Username": "beauty_***",
"Caption": "요즘 빠진 데일리 메이크업 루틴 #메이크업 #뷰티",
"Likes": "4,521",
"Comments": "187",
"Post Date": "2025-01-05",
"Collected Date": "2025-01-08"
}
By searching with desired keywords like "#beautyinfluencer," "#cosmeticreview," "#restaurantrecommendation," you can automatically discover influencers using those keywords.
Step 2: Collect Profile and Content through User Information
Based on the user information extracted in step 1, collect the influencer's profile and all content.
Actual Crawling Data Example - Influencer Profile
{
"Channel": "Instagram",
"Username": "beauty_***",
"Full Name": "OO뷰티",
"Profile URL": "https://instagram.com/beauty_***",
"Followers": "127,000",
"Following": "890",
"Posts": "1,247",
"Bio": "뷰티 인플루언서 | 화장품 리뷰 | 협찬문의 DM",
"Country": "South Korea",
"Verified": false,
"Collected Date": "2025-01-08"
}
Actual Crawling Data Example - Feed Posts
{
"Channel": "Instagram",
"Username": "beauty_***",
"Post Type": "Feed",
"Post URL": "https://instagram.com/p/XXXXXXX",
"Caption": "신상 쿠션 파데 솔직 리뷰 발림성 좋고 커버력 적당해요",
"Likes": "3,842",
"Comments": "156",
"Post Date": "2025-01-03",
"Hashtags": ["쿠션파데", "뷰티리뷰", "화장품추천"]
}
Actual Crawling Data Example - Reels
{
"Channel": "Instagram",
"Username": "beauty_***",
"Post Type": "Reels",
"Post URL": "https://instagram.com/reel/XXXXXXX",
"Caption": "1분 데일리 메이크업 #shorts #메이크업",
"Views": "45,200",
"Likes": "5,127",
"Comments": "234",
"Post Date": "2025-01-05"
}
You can collect content posted by influencers such as feed posts, reels, and story highlights by type.
What You Can Do with Collected Data
By utilizing the data collected by Hashscraper, you can directly perform tasks required for influencer selection and performance analysis.
During Influencer Selection
| 분석 항목 | 활용 데이터 | 분석 방법 |
|-----------|------------|-----------|
| 영향력 평가 | 팔로워 수, 게시물별 좋아요/댓글 | 참여율 계산 (좋아요+댓글)/팔로워 |
| 콘텐츠 적합성 | 게시물 본문, 해시태그 | 우리 브랜드와 맞는 주제인지 확인 |
| 활동 빈도 | 게시물 작성일 | 얼마나 자주 콘텐츠를 올리는지 |
| 팔로워 품질 | 댓글 내용 | 실제 팬인지, 봇인지 확인 |
During Campaign Performance Analysis
After sponsored posts are published, collecting data from those posts allows you to analyze performance.
| 분석 항목 | 활용 데이터 |
|-----------|------------|
| 도달 지표 | 릴스 조회수, 게시물 노출 |
| 참여 지표 | 좋아요, 댓글, 저장 수 |
| 시간별 추이 | 게시 후 24시간, 7일 데이터 비교 |
| 해시태그 효과 | 캠페인 해시태그 사용 현황 |
Use Case: Building an Influencer Database for Marketing Platforms
A domestic influencer marketing platform operated a service that matches suitable influencers for brands. To expand the influencer pool and improve data quality, they introduced crawling.
Crawling Settings
- Target Channels: Instagram, YouTube, TikTok
- Step 1: Keyword search by category (#beautyinfluencer, #foodstagram, #fashion, etc.)
- Step 2: Collecting profiles and content of extracted users
- Crawling Frequency: Weekly
Utilization of Crawling Data
| 활용 목적 | 수집 데이터 | 활용 방법 |
|-----------|------------|-----------|
| 인플루언서 발굴 | 키워드 검색 결과 | 카테고리별 신규 인플루언서 발굴 |
| 프로필 DB 구축 | 유저 프로필 정보 | 팔로워 수, 국적별 인플루언서 DB |
| 콘텐츠 분석 | 피드, 릴스 데이터 | 참여율 계산, 콘텐츠 스타일 파악 |
| 중복 관리 | 계정 ID | 기존 DB와 비교해 신규만 추가 |
Quantitative Results
| 항목 | 수치 |
|------|------|
| 모니터링 채널 | 3개 SNS 플랫폼 |
| 인플루언서 DB | 글로벌 인플루언서 데이터 |
| 필터링 조건 | 팔로워 수, 국적, 카테고리 |
| 업데이트 주기 | 주간 단위 |
Summary of Collection Flow
키워드/해시태그 검색
↓
게시글 수집 + 작성자(유저) 정보 추출
↓
유저 프로필 수집 (팔로워, 소개 등)
↓
해당 유저의 피드/릴스 콘텐츠 수집
↓
고객사에서 데이터 기반 분석 진행
Hashscraper is responsible for data collection, while analysis using the collected data is done directly by the clients.
Other Use Cases
Brand Marketing Team
When directly discovering and collaborating with influencers, you can compare profiles and recent content of candidate influencers at once.
Marketing Agencies
When recommending influencers to clients, writing reports using collected data enables persuasive proposals.
Competitor Influencer Monitoring
You can collect posts of influencers collaborating with competing brands and analyze reactions.
Data Integration Methods
Collected data is provided in raw data format, and you can choose integration methods according to the situation.
- Excel Download: Organizing influencer lists
- Email Sending: Sending influencer and post raw data
- API Integration: Integration with internal influencer management systems
- DB Integration: Direct loading into internal databases
Conclusion
The first step in influencer marketing is finding the right influencers. By using crawling to collect keyword search results and user content on social media, you can secure more candidates faster than manually searching on SNS.
Hashscraper handles crawler operation, maintenance, and monitoring. Clients do not need to directly respond to platform policy changes or collection errors.
Get Started Now
With Hashscraper, you can automatically collect influencer data from platforms like Instagram and YouTube.
If you need customized influencer data collection, please contact us.
