Google emphasizes Core Web Vitals metrics when determining search rankings
Google reportedly uses page experience metrics to determine search rankings. To explain in more detail, they prioritize web pages that offer good speed and security for users to use.
Therefore, it is recommended to check the following items:
- Core Web Vitals
- Mobile friendliness
- Malware and phishing safety
- Use of HTTPS
- Excessive ads making content access difficult
Among these, we will discuss the Core Web Vitals metrics today.
1. What are Core Web Vitals?
It refers to metrics that detail the time it takes for a web browser to display a web page.
1) LCP (Largest Contentful Paint)
It refers to the time taken to display the largest content on a web page. Since large content (such as h1 tags rather than p tags) is important, how quickly large content is displayed is crucial.
2) FID (First Input Delay)
It is a metric for web page responsiveness. It refers to the time it takes for an event to start when clicking a link or button. Improving issues such as excessive unused JavaScript or running code with heavy computations can help with SEO.
3) CLS (Cumulative Layout Shift)
Having many ads or dynamically changing content positions can negatively impact user experience. This can lead to layout breaks, changes, or elements shifting position, causing unintended clicks.
Watching the video below can help you understand more easily.
In addition to these three important metrics, there are several more that can be checked on the following site.
2. Tip - Automatically Checking Core Web Vitals
Information about Core Web Vitals was obtained from GikNews (https://news.hada.io), and a site recommended by GikNews is introduced.
It is a site that automatically checks Core Web Vitals on a Google Spreadsheet every day. However, if accessed from overseas and not a domestic service, accurate measurement may not be possible.
If you are not a developer or server engineer, it may not be easy to receive high scores on all metrics. However, simply removing unnecessary elements or appropriately adjusting image sizes can greatly improve usability.
In the end, a 'good site' is a site that is convenient for users.
The graph above visualizes how our company's site is ranked for specific keywords by scraping (crawling) the web every hour.
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